References & Micro Use Cases

References & Micro Use Cases

Over 600 projects implemented. What this page shows is a curated selection – condensed into proven patterns.

gmfmedien supports medium-sized companies, B2B organizations, and platform operators as a strategic digital partner. The visible references represent a much larger wealth of experience. They don't just show, what we have implemented – but like we work: structured, direct, with senior-level classification and reliable delivery.

Experience

Operating since 1999

Projects

Over 600 implemented projects

Focus

B2B, medium-sized businesses, platforms

Model

Strategy + Implementation + Operation

Classification

Selected references and condensed solution patterns from 25 years of digital practice

Classic reference pages list logos and project names. That shows breadth, but not depth. This page takes a different approach.

References document the project context: industry, starting situation, scope of services, and timeframe. They answer the question: In which situations was gmfmedien commissioned?

Micro Use Cases condense operational work into recurring solution patterns. They describe in one sentence which problem was solved with which approach. They answer the question: What concrete challenges has gmfmedien repeatedly solved?

The combination of both makes project experience tangible – for decision-makers looking for a digital partner who understands their situation because they have already operationally solved similar tasks.

Relevant for similar projects?

If you recognize yourself in one of the described starting situations, that's a good starting point for a conversation.

Schedule initial consultation
Core References

12 core projects in detail

Twelve projects that are representative of the breadth and depth of over 25 years of project experience – from long-term support and strategic realignment to platform operation.

Chemistry · Technical Aerosols · Industry

Kerona GmbH

2022 · Strategic value: high

Long-term support of an industrial brand in the chemical sector. Focus on stability, performance, and ongoing development during operation.

Organize maintenance as a roadmap instead of an emergency

Establish release and rollback process for CMS and assets

Operate support interface for marketing and sales

Strategy Web development Marketing Content Support
Association · B2B · Wholesale and foreign trade

grosshandel-bw

2024 · Strategic value: high

Platform and structural work for a complex association environment. Digital orientation for services, members and offerings.

Translate multi-layered association services into information architecture

Map member logic with roles and portal structure

Develop platform further without disrupting ongoing operations

Strategy Web development Platform Support
Catering · Events · Local SMEs

PartyCompany Seidel

2017 – present · Strategic value: high

Continuous support of a catering brand. Focus on offer logic, content operation, visibility, and support.

Translate offer logic into clear request paths

Ensure WordPress operation without plugin side effects

Build reporting that triggers operational decisions

Web development Marketing Content Support
Industry · Adhesives and sealants · International B2B markets

Kisling Deutschland GmbH

2025 – today · Strategic value: high

Strategic realignment of the digital presence in the international industrial context. SEO architecture, content strategy, and technical optimization.

Structure B2B search intentions as topic clusters

Organize product worlds by application instead of by catalog

Optimize technology for international visibility and lead quality

Strategy Web development Marketing Content
Manufactory · eCommerce · Content Ecosystem

ScaleART

2002 – 2012 · Strategic value: high

eCommerce plus Content Ecosystem. Website, shop integration and YouTube as demand generators.

Derive shop journey from content formats

Structure product worlds into categories, filters, and benefit logic

Integrate video content into purchasing decisions

eCommerce Marketing Content
Medical technology · B2B

RfQ Medical Technology

2003 – 2012 · Strategic Value: medium

Technical implementation and system expansion for medical technology. Stable CMS logic, forms as lead infrastructure and SEO foundations.

Build forms as a reliable lead infrastructure

Develop CMS plugins for product and service page logic

Create SEO foundations for long-lasting product pages

Web development Marketing Content Support
Energy · Photovoltaics

WIRSOL

2010 – 2013 · Strategic value: high

Strategic responsibility for digital brand impact in a dynamic energy environment. Direct control of web and marketing workstreams.

Manage digital steering between marketing and technology

Translate growth logic into website structure

Establish reporting-based decisions instead of gut feeling

Strategy Web development Marketing
eCommerce · Multilingual

PianoSelfService

2007 – 2013 · Strategic value: medium

eCommerce implementation and migration. Multilingualism plus plugin logic, operation up to structured handover.

Perform shop migration without SEO loss

Set up multilingual content and shop processes

Develop plugin logic for special cases

Web development eCommerce Support
Finance · Treasury · Consulting

TREMACON

2023 – today · Strategic value: medium

B2B expert positioning for Treasury. Website as a trust asset plus LinkedIn visibility as a thought leadership channel.

Sharpen positioning and offering structure for high-trust mandates

Connect content system for LinkedIn and website insights

Build lead paths through expertise instead of advertising pressure

Strategy Marketing Content
Travel · Aggregator · Platform

Strandplatz

2003 – today · Strategic value: medium

Aggregator platform for travel offers. API partners, affiliate logic, platform operation, and SEO optimization.

Perform API integration with data normalization

Build destination clusters as SEO backbone

Control monetization via EPC and click paths

Platform Marketing Content
eCommerce aggregation · Seasonal business

merry-clickmas

2002 – 2012 · Strategic value: medium

Product data aggregation for seasonal demand. API connection, comparison logic, affiliate tracking.

Plan seasonal scaling without infrastructure disruption

Secure product data quality from external feeds

Optimize conversion paths by category and user intent

eCommerce Marketing Content
SaaS · Website Builder · Hosting

OnlineSites

2003 – 2014 · Strategic value: medium

Website builder as a product. Onboarding, hosting operations, support design. Setup and operation of a scalable web system.

Build self-service onboarding and template logic

Organize scalable operation of many instances

Reduce support effort through documentation and standards

Platform Support
Project overview

More projects at a glance

Based on many years of practical experience, this overview shows a further selection of publicly presentable references. Filter by industry, service, or period.

59 Projects displayed

Micro Use Case Library

Recurring solution patterns from over 25 years of project practice

The following solution patterns are not isolated cases. They condense operational experience from over 25 years of digital practice into recurring tasks. Each entry describes a concrete problem and the chosen approach.

Structure complex B2B offers digitally

How are multi-layered performance portfolios structured so that target groups can orient themselves and make qualified inquiries?

Structure B2B search intentions as topic clusters

Organize product worlds by application instead of by catalog

Translate offer logic into clear request paths

Sharpen positioning for high-trust mandates

Organize B2B offering structure for stage and training

Organize service structure for B2B specialist translations

Structure B2B communication for legal translations

Translate association services into information architecture

Build platforms and member areas

How are digital platforms built that map different user groups, roles, and services?

Map member logic with roles and portal structure

Develop platform further without disrupting ongoing operations

Build platform structure for orientation and activation

Build self-service onboarding and template logic

Organize scalable operation of many instances

Build community software and governance

Secure technical platform foundation and scaling

Build directory and marketplace

Prepare relaunches migration-proof

How are relaunches and CMS migrations planned to preserve visibility, content, and functionality?

Perform shop migration without SEO loss

Set up multilingual content and shop processes

Perform CMS migration without loss of visibility

Secure migration without content loss

Build redirect map for clean indexing

Implement relaunch plus CI support

Stabilize and operate CMS systems

How are CMS installations operated to remain secure, performant, and maintainable?

Organize maintenance as a roadmap instead of an emergency

Establish release and rollback process

Ensure WordPress operation without plugin side effects

QA for WordPress core and plugins

Develop CMS plugins for product and service page logic

Develop plugin logic for special cases

Perform incident response for malware

Malware Rescue and Hardening

Build SEO structures and increase visibility

How is organic visibility implemented not as an individual measure, but as a structural task?

Build SEO architecture for B2B application worlds

Optimize technology for international visibility

Build destination clusters as SEO backbone

SEO cluster for job profiles and career paths

Optimize SEO for transaction-related pages

SEO stabilization after security incident

Local SEO as a plannable demand channel

Manage SEO and Local SEO as an ongoing process

Create SEO foundations for long-lasting product pages

Sharpen expert brands and build positioning

How are experts and consulting firms digitally positioned to generate trust and demand?

Build expert platform for seminars and content

Define conversion paths to seminar booking

Connect content system for LinkedIn and website insights

Build lead paths through expertise instead of advertising pressure

Visual positioning through web design and imagery

Agency positioning and performance architecture

Build law firm positioning and local SEO

Practical positioning and content structuring

Organize e-commerce logic and operate shop systems

How are shop structures set up and operated in such a way that products are findable and purchasing decisions are supported?

Derive shop journey from content formats

Structure product worlds into categories, filters, and benefit logic

Integrate video content into purchasing decisions

Plan seasonal scaling without infrastructure disruption

Secure product data quality from external feeds

Build assortment as SEO structure

Secure shop operation and plugin maintenance

Develop browser-based configurator

Support and operation as a continuous system

How is digital operation organized not as a reaction to problems, but as a planned, continuous system?

Operate support interface for marketing and sales

Build reporting that triggers operational decisions

Reduce support effort through documentation and standards

Organize abuse prevention as an operational task

Ensure deliverability and KPI tracking

Operations and continuous support

Ensure tracking and billing

Structure appointment and event communication

Industry overview

Where gmfmedien works

Every industry brings its own digital challenges. The extensive wealth of experience since 1999 shows: What is decisive is not industry knowledge alone – but the ability to solve recurring structural problems in a context-appropriate manner.

Industry & B2B

Complex offer worlds, long sales cycles, technical content, international structures.

Projects: Kisling Deutschland GmbH · Kerona GmbH · eggert ENGINEERING · Häberlen-Börsig

Services: SEO architecture, content strategy, CMS operation, technical optimization

Associations & Platforms

Roles, services, governance, platform operation, various stakeholders.

Projects: grosshandel-bw · Nachwuchssicherung BW · Ausbildungsberufe-im-Handel.de

Services: Information architecture, platform development, member logic, support

Trade & eCommerce

Product structure, conversion, shop operation, migration, content logic.

Projects: ScaleART · PianoSelfService · merry-clickmas · SB Wines · Stilhäuschen · SI-City.com

Services: eCommerce operations, shop migration, content standards, SEO

Health & MedTech

Trust, local visibility, compliance-related content, forms as a lead channel.

Projects: RfQ Medical Technology · The Web Therapists · Susanne Breit · Private Practice Krause-Hisgen

Services: CMS development, local SEO, content consulting, forms, support

Consulting & Experts

Positioning, trust, content journey, high-trust mandates.

Projects: TREMACON · Gero Teufert · Impro For Business · Maxsult · fuehrungsimpuls

Services: Expert positioning, content systems, lead paths, sparring

Portals & Systems

Data feeds, tracking, monetization, operations, scaling.

Projects: Strandplatz · merry-clickmas · OnlineSites · OnlineProvision · surfertausch · yourcash

Services: API integration, platform operation, affiliate management, analytics

Local Mittelstand

Local findability, offer presentation, inquiry generation, WordPress operation.

Projects: PartyCompany · Photography Anne · Crazy Taps Frankfurt · Happy-Clean · Gift House Neuhofen

Services: Local SEO, WordPress support, content maintenance, reporting

Finance / Treasury

High-trust communication, expertise as a channel for inquiries, discreet positioning.

Projects: TREMACON

Services: Positioning, Website as a Trust Asset, Content System, LinkedIn Visibility, Sparring

Education / Community / Content Systems

Content structures, community building, moderation, operational security, scaling.

Projects: php.de · html.de · affiliate.de · Ausbildungsberufe-im-Handel.de · Musikpäd. Institut

Services: Platform operation, community governance, content operations, support

Energy

Digital steering in growth phases, funnel logic, sales proximity.

Projects: WIRSOL · Essenpreis Energy Optimization

Services: Digital marketing strategy, analytics, web as a sales tool

Working method

What these projects reveal about the working method

The projects shown are connected by a common pattern: they did not arise as individual orders, but as ongoing collaborations. This applies not only to this selection – but to the majority of condensed project practice since 1999.

No agency overhead.

You work directly with an experienced contact person who knows your situation and acts strategically as well as operationally. No project manager loops, no broken telephone effects.

Direct communication.

Decisions are made faster when fewer instances are involved. gmfmedien communicates directly with management, marketing, or operational teams.

Strategy and execution connected.

What is recommended is also built. Strategy and technology are not considered separately. This prevents the typical gap between consulting slides and actual implementation.

Long-term perspective.

A large portion of the projects run for years – some for over a decade. Continuous development instead of recurring relaunches.

Senior positioning.

Over 25 years of operational experience in web development, SEO, content strategy, and digital consulting. This means: classification, prioritization, and decision-making certainty – no trial and error at the client's expense.

Planning a web project or facing a digital realignment?

Over 25 years of experience – for companies that understand structure, technology, content, and visibility as a coherent system. gmfmedien combines strategy and implementation in one hand.

Schedule initial consultation

From reference to conversation

The references shown represent only a selection of actual project experience. If you recognize yourself in one of the described situations, this is a good starting point for a conversation.

For traceability of references

gmfmedien has been operating since 1999. This page shows a curated selection from an extensive project portfolio. Not every project can be publicly presented due to confidentiality or relevance reasons.

Publicly verifiable projects can be traced with an active or archived web presence. These include, among others, Kisling Deutschland GmbH, grosshandel-bw, PartyCompany, ScaleART, RfQ Medizintechnik, TREMACON, Strandplatz.

Client-provided projects are managed where there is no public primary source or the web presence is no longer active.

KPI information are made exclusively where they are publicly documented.

Time periods originate primarily from internal project documentation.